There was an excited atmosphere in the studio when one of the world leaders in imaging and optical products asked us to to work with them in creating a new campaign!
Canon – Whatever your passion
Working with the brilliant team over at TMW Unlimited, we managed to create some fantastic imagery.
The base of the campaign was that passion drives small businesses and no matter what that passion is Canon can help.
We had an extensive list of professions and a list of their ‘Tools of the trade’ which were to be shot.
The first step, sourcing!
After trawling the web, the high street, markets and bespoke designers from all over, we had sourced 100+ different ‘tools’ to shoot.
At a quick glance they can almost been seen as one complete, albeit unusual, object. It was a very fine balance of aligning specific details from either side of the divide to make the images flow, but still show the separation between each professions ‘tool’.
We think they worked out great!
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